History of Mrs. World:

The concept for Mrs. World has its roots in one of the oldest and most
respected of all pageant programs - Mrs. America – The original Mrs.
America Pageant, which began in 1938 was reorganized in 1977,
featuring a glamorous new beauty format. While beauty is the key
element in the competition, Mrs. America contestants are also urged to
voice their opinions on marriage and important issues of the day. All
married women – young wives, mothers and even grandmothers – are
eligible to enter and their participation is encouraged. The international
extension of this same philosophy and pageant concept is the basis for
the Mrs. World Pageant.

The Mrs. World Pageant was created to recognize the one person who
contributes so much to modern life – the international married woman.
As the only televised major international pageant devoted exclusively to
married women from every corner of the globe, it not only serves as a
showcase for many of the world’s most glamorous, versatile and
accomplished women but it also brings together at a critical time in
history married women from different backgrounds and cultures who
share the mutual hopes and aspirations of all womankind.

For the first time in pageant history, the 1989 Mrs. World Pageant had a
contestant from the then Soviet Union.  That Mrs. World Pageant also
marked the first time an international pageant was televised throughout
the Soviet Union. By providing this unique forum in which delegates from
five continents can work together and share a common purpose, the Mrs.
World Pageant successfully fosters greater communication, friendship
and mutual understanding among all people.
Mrs. World